Bosch Automotive Aftermarket Launches #CareForSafety in Malaysia with Focus on Road Safety for Children

  • - Advocating personal, road, and online safety among children along with bus transportation sponsorship via crowdfunding by Bosch Distributors for Dignity For Children Foundation
  • - RM4 proceeds will be channeled in Partnership with Carsuka Automotive with every purchase of brake-related products in Bosch Autoparts Official store in Shopee to help children go to school safely.
  • - #CareForSafety is part of Bosch AA’s ASEAN-wide ‘Care For Life’ initiative that aims to creates sustainable partnerships with local organizations for underserved children across the region
  • - Bosch aims to create products and solutions that are Invented for Life to improve the quality of life and make lives better for everyone.

Petaling Jaya, Malaysia – As part of Bosch Automotive Aftermarket (AA)’s commitment in community impact, Bosch AA has launched its #CareForSafety, a safety campaign for the children at Dignity For Children Foundation.

“Driven by Invented for Life, we aim to be a socially conscious, value-based corporation dedicated to enhancing the quality of life of people from all backgrounds. It is even more timely that we launch the project in conjunction with our 100-year milestone,” said Klaus Landhaeusser, Managing Director of Bosch Malaysia

#CareForSafety will focus on road safety education and bus transportation sponsorship for Dignity’s children. The workshops will teach the children about the importance of road safety and how to stay safe on the road. Whereas the bus transportation sponsorship will help children travel safely to school and assist in relieving family expenses through subsidizing bus transportation fees.

“Bosch AA has always believed that children’s safety is a priority. Our objective is to educate, engage and empower these children through various activities alongside Dignity For Children Foundation. We encourage all Bosch AA’s business partners, Bosch associates, Bosch eXtra members (loyalty program) and the public to contribute via crowd funding platform to help sponsor monthly bus fee for the children,” said Dillion Goh, Country Business Director of Bosch Automotive Aftermarket Malaysia.

One of the programs that will be available for the teachers at Dignity For Children Foundation is the PRO Safety Workshop. It will train teachers on road safety syllabus as well as educate kids on the importance of personal safety, road safety and online safety. The workshops will bring in different professional bodies as partners to aid in teaching the children how to stay safe anywhere.

“At Dignity For Children Foundation, we are committed to attending to the needs of the underprivileged children here. Especially with a school situated at Sentul Raya Boulevard where classrooms are scattered in different buildings and the roads are busy, safety is always a concern. With the help of Bosch AA, our students will now be able to focus more on studying with peace of mind,” said Elisha Satvinder, Co-founder of Dignity For Children Foundation.

"We are pleased to collaborate with Bosch for this campaign, supporting underserved children. At Shopee, our commitment is to empower our communities and use technology to benefit everyone. Through our dedicated #CareForSafety microsite and homepage banner on our platform, we aim to expand the reach of this campaign to our extensive user base and make it easier for the public to contribute," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Additionally, with every purchase of brake-related product on the Bosch Autoparts Official Store, Bosch AA along with Carsuka Automotive, their eCommerce dealer, will donate RM4 to the initiative during the campaign. 

The #CareForSafety campaign is part of Bosch’s ‘Care For Life’ initiative, contributing to the vulnerable children’s communities in ASEAN. It is supported by Bosch Primavera, a charitable organization founded by Bosch associates, helping children from all over the world since 1990. 

The launch of #CareForSafety in Malaysia marks the fourth country where the ASEAN-wide #CareForLife campaign has launched, with plans in the pipeline for Vietnam and Thailand that focuses on health of children and clean air respectively.

To find out more about Bosch AA’s #CareForSafety campaign, hop on to

To contribute to #CareForSafety School Bus sponsorship program via crowdfunding, please refer to this link -


Contact persons for press inquiries:

Ms. Janet Stephanie

Executive, Automotive Aftermarket,

Customer Communication

Robert Bosch Sdn Bhd 

Tel: +603 7966 3101


Ms. Pritibha Krishnasamy

Senior PR and Media Relations Consultant 

Alpha Access PR

Tel: +60 19 215 3025

About Bosch Automotive Aftermarket Division (AA)

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with modern diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, products developed in-house and specifically manufactured for the aftermarket, as well as services. About 13,000 associates in more than 150 countries, as well as a global logistics network, ensure that spare parts reach customers quickly and on time. AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 workshops, and more than 1,000 “AutoCrew” partners.

Additional information can be accessed at

About Bosch in Malaysia

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch is active in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing arms in Penang providing car multimedia systems, power tools and automotive steering. In 2022, Malaysia employed nearly 4,200 associates. Additional information is available at and

About Dignity For Children Foundation

Dignity For Children Foundation is a non-governmental organization that provides holistic care and education for urban poor children in Kuala Lumpur, Malaysia. Our work began in 1998 in Sentul, Kuala Lumpur with only 20 students then. Dignity is now a learning centre with more than 2,300 children (from over 25 nationalities) ranging from 2-19 years old. We provide quality education and care in a secure environment for pre-school to Form 5. From Toddler to Primary, the Montessori method of education is used, and Cambridge IGCSE ‘O’ level for the Secondary students. Together with the academic components, Dignity teaches employability skills through its Transformational Enterprise program. With Dignity’s education provisions these underprivileged children gain knowledge and skills to change their lives.

Additional information can be accessed at