MAPH 1st Customer Trade Engagement

MA Philippines was invited last January 25, 2024 for a trade engagement of one of our lube dealers in North Luzon, Paragon Lube Sales Inc. Objectives of this engagement are (1) to establish Bosch presence in North Luzon, (2) to give an in-depth presentation about Bosch Brake Pads, (3) to help move inventories, and (4) sign-ups for eXtra Loyalty Program.

The event was held in Baguio City and started with a registration and enrollment in eXtra loyalty. There were 9 dealers who signed up. Program proper started with a presentation from Frederick Velasquez, about Bosch Global, PH and product portfolio. Then, Newel Daniel Bajit, introduced and explained about Bosch Brake Pads and Brake Fluids. Jennifer Castano, presented the eXtra Loyalty Program.

Paragon Lube Sales Inc. presented Dealer Packages exclusive for the night only.

There will be more trade engagements on schedule to reach the farther cities in the Philippines.