MA/PH at 2024 Inside Racing Bikefest

The biggest and longest running trade show event for 2-wheel segment in the Philippines took place last March 22-24, 2024 – the 16^th Inside Racing Bike Festival (IRBF) and Tradeshow. There are a total of 57,450 guests during the event and there are 230 brands exhibited their products and services.

It was a 3-day event focused on gathering the growing Filipino motorcycle community. First day was dedicated to the launches and unveiling of new models/variants of motorcycles. Second day was the opportunity for motorcycle parts and accessories to highlight and introduce their products/brands. Third day was an all-day program for games and meet-&-greet of Filipino motovloggers, brand ambassadors and influencers. Every night, before the program ends, they are raffling off brand new motorcycles.

For Bosch MA/PH, main products offered are Bosch Horns & Fanfares, Bosch Spark Plugs and Bosch 2W Batteries. As expected in the Filipino demand, most saleable Bosch products are Bosch Horns & Fanfares with 350 sets sold.

To encourage more booth visits during the last day, MA/PH offered a FREE Spark Plug Exchange for the first 100 customers who can bring their old spark plug regardless of brand.