Bosch AA Philippines in the 3rd InsideRACING Philippine Performance and Lifestyle Expo

AA Philippines joined the 3^rd InsideRACING Performance and Lifestyle Expo last September 16-17, 2023 at the World Trade Center, Metro Manila. It was a “Toys for the Big Boys and Girls” event attracting the growing lifestyle activities such as motorcycles, auto sports, off-roading, cycling, e-mobility and pleasure boating. There were around 60 moto and auto brands participated the event.

Activities prepared during the event are e-mobility test rides, bike demos, fun bicycle race and several boat, car and motorcycle group/club meet. Bosch AA took this opportunity to be part of this motor show tapping a new group of around 6,500 guests.

Aside from the focus products Battery and Spark Plugs for 2-wheel, diverse range of Bosch Autoparts were displayed and sold during the 4-day event – Horns, Bulbs, Wiper Blades and Filters. With Horns as the most saleable product with around 100 sets sold.

Special discounts and freebies were given to promote engagement and increase number of booth visitors as well as social media activities.