MA/PH in The 32nd Edition TransSport Show

For 2 consecutive years, Bosch MA Philippines joined the 32^nd Edition TransSport Show, a car enthusiasts’ show known to be showcasing the best builds in the Philippines last May 23-26, 2024 at the SMX Convention Center, Pasay City.

TransSport Show is the longest running motor show in the Philippines which showcases and highlights competition of different kinds of cars in various builds – from classic restorations, race cars, 4x4 rigs, retro-inspired creations, and the latest trends in the aftermarket scene.

Objectives of MA/PH in joining trade shows like this are mainly 1) brand exposure to enthusiasts and 2) retail selling of auto parts.

A range of Bosch products were displayed and sold during the 4-day event – Horns, Spark Plugs, Bulbs, Wiper Blades and Filters. With Horns and Fanfares as top selling products of around 150 sets sold. However, during the last day as the weather changed officially to rainy season, most of the visitors purchased Bosch Wiper Blades with over 100 sets sold.

Special discount package for Horns and Wiper Blades and exclusive freebies were provided to increase number of booth visitors and to promote social media engagement. 

There were 70+ moto/auto related brands/products participated this year and the show was attended by around 25,000+ visitors. A record lower than the previous year due to weather conditions; as typhoon hit the Philippines during the weekend.