MA/PH in Manila International Autoshow 2024

Last April 4-7, 2024 – MA Philippines participated in the 2024 Manila International Auto Show (MIAS), the biggest and most anticipated motoring and driving event in the Philippines since 2005.

This year, the motor show expanded and showcased the event in two (2) venues – World Trade Center and SMX Convention Center. The event featured over 200 brand exhibitions and broke a record of over 162,000 visitors, including automotive enthusiasts, media, and celebrities.

The 54-sqm booth of Bosch MA/PH was divided into different sections – Mobility Aftermarket display, Autoparts selling area, Bosch Car Service reception and Private Meeting Lounge.

MA/PH showcased a diverse range of Bosch Autoparts ranging from Horns, Spark Plugs, Bulbs, Wiper Blades, Filters, Brake Pads/Fluids, Battery and Battery Chargers, Glow Plugs, Injectors and Motorsport Performance Parts. The team sold 450 sets of Horns and Fanfares and around 150 sets of Wiper Blades during the event.

The official master franchise partner of Bosch Car Service, AC Mobility headed by Jaime Alfonso Zobel de Ayala graced the display during the opening day. BCS were able to collect around 150 leads / workshop prospects.

Other GB’s present during the event – Bosch Home provided a coffee machine for guests and VIPs; Bosch Building Technology provided EV speakers to maintain the energetic vibe of the booth.

Special discounts, freebies and social media games (hashtag projects) were implemented to promote engagement and increase number of our booth visitors.