MA/PH at the Manila International Autoshow 2025

April 10–13, 2024 – Bosch Mobility Aftermarket Philippines (MA/PH) proudly participated in the 2025 Manila International Auto Show (MIAS)—the country's largest and most anticipated motoring event since 2005.

Now celebrating its 20th anniversary, MIAS welcomed over 170,900 visitors, including automotive enthusiasts, media representatives, and celebrities. With more than 200 brand exhibits, including 29 major car brands, the show proved once again why it's the premier destination for motoring innovation and engagement.

At the heart of the action, Bosch MA/PH made a strong impression with its 72-square-meter booth, thoughtfully designed into three main sections:

•  -Mobility Aftermarket product display
•  -Autoparts selling area
•  -Bosch Car Service reception counter
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The booth showcased a comprehensive selection of Bosch automotive parts, including Horns and Fanfares, Spark Plugs, Bulbs, Wiper Blades, Filters, Brake Pads and Fluids, Batteries and Battery Chargers, Diesel and Gasoline System components.

The response was enthusiastic, with over 500 sets of horns and fanfares and more than 200 sets of wiper blades sold during the four-day event.

Meanwhile, AC Mobility, Bosch Car Service’s official master franchise partner in the Philippines, engaged with 30 workshop owners to discuss franchise opportunities and business mechanics.

To further attract and delight visitors, Bosch Car Service offered exclusive event promos, including:

• FREE Bosch parts installation
• FREE 1L oil, labor, and a 67-point inspection (terms and conditions apply)

The show also proved effective in boosting Bosch’s digital reach, resulting in:

• 1,500+ new Facebook followers
• 650+ new Instagram followers

To maximize visibility and engagement, key automotive influencers (KOLs) were invited for booth walkarounds and social media coverage, drawing even more attention from car enthusiasts and industry professionals alike.